SNHU - Built & pitched new suite of mobile tools to assist prospective SNHU students

Prophet, a branding consulting agency, was pitching SNHU for new business. I was hired as a Sr. Product Designer to help win the business.

There was a high drop off rate amongst prospective students which was impacting SNHU’s business.

By observing and listening to SNHU prospective students I was able to learn that they wanted a tool that would make their onboarding easier and more interactive.

Build out a journey map showing the various touch points then dig into the actual prospective flows.

I arrived at (5) distinct product features that resonated with our users: “Fit”, “Calculator”, “Dashboard”, “Exchange”, and “Empowerment”.