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Nine niche review sites share one codebase.

I run nine niche review brands from one shared codebase.

  • Industry

    Affiliate media

  • Engagement

    Network product + shared site code

  • Timeline

    Nine sites in the current roster

  • Key result

    Nine sites, one shared codebase

The network

One codebase serves nine distinct review sites

The Affiliate Network is my self-owned group of nine niche review sites. People visit one site to compare products in one category. I reuse the same page and shopping code across the network. Each site keeps its own name, niche, website address, and wordmark.

Nine names and nine niches on one shared structure

  1. 01Knives & Pans logo

    Kitchen tools

    knivesandpans.com
  2. 02Brew Lineup logo

    Home espresso

    brewlineup.com
  3. 03The SkinRite logo

    Luxury skincare

    theskinrite.com
  4. 04The Nursery Lab logo
  5. 05Paw Curated logo

    Pet wellness

    pawcurated.com
  6. 06Home Circuit logo

    Smart home

    homecircuit.co
  7. 07Hair Curated logo
  8. 08Trail Picked logo

    Outdoor gear

    trailpicked.com
  9. 09Workstation Lab logo
The stakes

Shared code could not erase each brand

Sharing code made consistency easier, but it could also make nine sites look and sound the same. I had to choose what every site should reuse and what each brand should control.

Nine niche review sites share one codebase. · SuperIC