Nine niche review sites share one codebase.
I run nine niche review brands from one shared codebase.
ONE ENGINE9 SITES
The network
One codebase serves nine distinct review sites
The Affiliate Network is my self-owned group of nine niche review sites. People visit one site to compare products in one category. I reuse the same page and shopping code across the network. Each site keeps its own name, niche, website address, and wordmark.
Nine names and nine niches on one shared structure
- 01
Kitchen tools
knivesandpans.com - 02
Home espresso
brewlineup.com - 03
Luxury skincare
theskinrite.com - 04
Baby gear
thenurserylab.com - 05
Pet wellness
pawcurated.com - 06
Smart home
homecircuit.co - 07
Hair care
haircurated.com - 08
Outdoor gear
trailpicked.com - 09
Home office
workstationlab.com
The stakes
Shared code could not erase each brand
Sharing code made consistency easier, but it could also make nine sites look and sound the same. I had to choose what every site should reuse and what each brand should control.